Junior Konsulatan Market Survey (10 hari) - Bandung - marketing mall

Nama Perusahaan:

Nazava Saringan Air

Jenis Jabatan:

Paro Waktu (Part-time)

Pengalaman:

0 - 2

TOR Baseline survey marketing in Bandung

Nazava Water Filters (www.nazava.com) is looking for two consultants to carry out a baseline study for a marketing plan. The consultants are needed for ten days and can start immediately. If you are interested please send a short email in which you tell why you are a suitable candidate to guido@nazava.com

Background:

Navava, a company that sells house hold water filters is looking for a marketing strategy to sell its products in Bandung metropolitan area.  In order to develop this marketing strategy a baseline survey is needed.

Tasks

1. Identify a strategic location to open a shop:

1.1 make a big list of the different commercial areas/neighbourhoods/streets for household goods in Bandung, segregated per income group:

Group A: poor to low income households

Group B: middle class households

Group C: higher income and rich households

1.2 select the 8 most promising areas/neighbourhoods/streets for the following categories:

1.3 visit this areas and collect the following information

o price shop rent

o type of shops

o type of people that cometo buy consumers or traders

o income group

o safety

o amount of consumers (now and is it going up or down)

o shops that can potential  sell our products

o shops that could house a show room of our products

2. Identify strategic locations in shopping malls

2.1 make a list of minimal 100 shopping malls, spread over Bandung

2.2 select the 10 most promising malls in Bandung

2.3 visit shopping malls and collect the following information

· income category of consumers

· type of shops

· amount of consumers (now and what is trend)

· renting costs of shop – open space

3. make a list of potential partners that could be interested in selling our products or housing a show room.

Planning and time allocation

Conditions

1 )Need to have motorbike and driving license

2) Need to be able to use word and excel

3) Need to be able to fill in forms

4) Need to be able to interview people